STRATEGIC MARKETING WORKSHOP

The Strategic Management workshop is fully funded.  You are only required to pay a registration fee only $2,500.00 per person, which covers all course material, presentation and meals.  You and members of your association/organisation are invited to attend.  Kindly see further details below.

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PO Box 350, Kingston 6, Jamaica W.I.

Tel: (876)927-1771-4; Fax: (876) 977-6000;

E-mail:PRinfo@src-jamaica.org; Website: www.src-jamaica.org

 

October 10, 2006

 

Re: Strategic Marketing Workshop

Facilitating sustainable national growth and development through various means is a major objective of the Scientific Research Council and its subsidiary Marketech Ltd.  Our current focus is that of providing necessary support to micro, small and medium sized entities especially those involved in agribusiness.

 

We believe that access to technology, training and information is of paramount importance and as such will be hosting a two day training workshop in Strategic Marketing on November 6 and 7, 2006 from 9:00 a.m. to 4:00 p.m. each day at the Hotel Four Season, 18 Ruthven Road, Kingston 10.  We are inviting you and other members of your organization to participate in this workshop, specifically designed for current and potential entrepreneurs interested in successfully competing in a dynamic market.  This is an event you just cannot afford to miss!

 

The workshop is funded by the European Union’s (EU) Private Sector Development Programme (PSDP) and the Scientific Research Council and as such the cost of the workshop is waived.  Participants therefore will only be required to pay a registration fee of Two Thousand Five Hundred Dollars (J$2,500) which covers all training material, presentations and meals. 

One of the objectives of the Strategic Marketing workshop is to provide participants with knowledge in developing market strategies and activities to enable competitive advantage in the global market and successful promotion of their products.  The workshop will cover topics such as The Marketing Mix, Developing an Effective and Integrated Marketing Communication Programme and Preparing Winning Marketing Plans.  During the workshop, videotaping is done in order to capture footage for the production of a training DVD.

Kindly complete the attached registration form and return to us by October 23, 2006.  For further information and to confirm your participation in the workshop, please contact Mrs. Joy Phillips at 927-1771-4 Ext. 2017 or by email at joyp@src-jamaica.org   

We look forward to hearing from you.

Yours sincerely,

 

Roselyn Fisher

General Manager

Marketech Ltd. (SRC Subsidiary)

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In collaboration with

SCIENTIFIC RESEARCH COUNCIL

 

STRATEGIC MARKETING WORKSHOP

(Funded in part by the European Union, Private Sector Development Programme)

 

November 6 – 7, 2006

Hotel Four Seasons, Ruthven Road, Kingston

 

Target Group:     Micro, small and medium sized entrepreneurs, especially those engaged in 

                            agribusiness.

 

Duration:             November 8 – 9, 2006   (2 Days)

 

Objective:          To provide participants with the knowledge and skills necessary to understand

                           marketing concepts, the interplay of market forces and to prepare marketing plans.  It

                           will focus on various marketing strategies and activities to enable effective marketing

                           and promotions of products to benefit from competitive advantages in the global

                           market.

Coordinator:      Carolyn Rose-Miller

 

 

Facilitator:         Roselyn Fisher

 

Output:              At the end of the workshop participants should be able to understand and apply                             effective marketing principles and develop a Marketing Plan.

 

Scientific Research Council / Marketech Limited

Strategic Marketing Workshop

November 8 – 9, 2006

 

Course Highlights

Day 1

 

1)     Overview of course – content, objectives and approach

2)     Definition of Marketing

      • Marketing Concepts and approaches
        • Product driven
        • Market driven

B R E A K - 10:30 a.m. - 10:45 a.m.

 

3)     Marketing Mix Management
  • Examining the 4P’s of marketing (Product, Price, Place, Promotion) and their effective utilization for market success.
    • Product – product development and enhancement; product relevance; features - knowing the difference between essential (core) and add-ons (fringe benefits); packaging; sizes; warranties.
    • Pricing strategies – penetration strategies; low skimming and high skimming strategies; credit terms; discounts
    • Place – selecting appropriate and adequate distribution channels; location
    • Promotional strategies -  advertising (personal selling, print and electronic); rebates; sponsorships and endorsements;

L U N C H - 12:30 p.m. - 1:30 p.m.

4)      Market Analysis/Strategies

    • Assessing product demand
    • Segmentation - Identifying market segment
    • Target Marketing – Evaluate attractiveness of segment; niche marketing
    • Market development and penetration strategies
    • Product development and positioning strategies
    • Factors influencing consumer behaviour – cultural, social, personal and psychological

Close of Workshop 4:30 p.m.

Day 2

 

5)     Brief Overview of content covered on Day 1 of the workshop

6)     Market trends

    • Local and international market trends
    • Implications for success in the global market

B R E A K - 10:30 a.m. - 10:45 a.m.

7)     Elements of an Effective Marketing Plan

8)     Marketing Communications

    • Selecting the appropriate communication media
    • Essential factors for a successful product launch
    • The need to network and build relations

    L U N C H - 12:30 p.m. - 1:30 p.m.

 

9)     Guest Presenter – experienced marketing professional to highlight strategies to

        overcome challenges associated with marketing products in the local and overseas

        market (allotted time:1 hour, inclusive of questions and answers)

10)  WORKING SESSION – (Designed to reinforce concepts of preparing a marketing

       plan and successful utilization of marketing strategies)

Participants will be placed in groups to develop strategies to successfully market product(s) – allotted time 1 hour.  Each group will be assigned a facilitator who will lead the discussion. 

 

Each group will select a presenter who will deliver a report to workshop participants – allotted time 7 minutes.

 

Each presentation will be followed by a feedback; question and answer session.

11)   Review of essential concepts and strategies presented over 2-day period

Close of Workshop 4:30 p.m.

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REGISTRATION FORM

 

STRATEGIC MARKETING WORKSHOP

 

November 6 - 7, 2006

Venue:  Hotel Four Season

18 Ruthven Road

Kingston 10

 

Name of Organization:  
Address:  
Tel:  
Fax:  
Email Address:  
Name of Participants:  
1)
  
2)
  
3)
  
4)
  

 

Signature: Date:

 

 Please fax completed form to (876)-977-6000.  Registration fee of $2,500 includes all presentations, seminar materials, lunch and coffee breaks.

 

For further information call:

 

Payment method:        Cash; Certified/Company Cheque

Payable to:                  Scientific Research Council

 

All courses include a practical component and will be videotaped for training purposes.  Participants are asked to sign the attached release form.

 

 Workshops partly funded by the Private Sector Development Programme – European Union

 

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 Release Form

 

Release Form

 

Name (Please print):__________________________________________________________________

 

I do hereby consent and agree that the Scientific Research Council, its employees or Contractors have the right to take photographs or record video of me and to use these in any and all media, now or hereafter known, and for any purpose whatsoever.

I do hereby release to the Scientific Research Council, its Contractors and employees all rights to exhibit this work in print and electronic form publicly or privately. I wave any rights, claims or interest I may have to control the use of my identity or likeness in the photographs or video and agree that any uses described herein may be made without compensation or addition consideration of me.

I have read and understand the foregoing statement, and am competent to execute this agreement.

Name:    ___________________________________________________________________________

Date:     ____________________________________________________________________________

Email:    ____________________________________________________________________________

Address:____________________________________________________________________________

Tel. no:  ____________________________________________________________________________

Witness: ___________________________________________________________________________

 

 

 

 

 

 

 

 

  
Copyright 2003, The Scientific Research Council (Jamaica)